Five Things To Do This Summer To Grow Your Real Estate Business

Five things to do this summer to grow your business

With summer distractions: kids at home, inconsistent schedules, parties, events, and relaxation. It's never been more important to stay focused on growing your business.

  • 1. Maximize Listings with Seventh Level Open Houses

    • Market open houses extensively.

    • Get listings on websites early in the week.

    • Use live videos and social media.

    • Offer a "neighbors only" open house.

    • Door knocking with flyers to invite neighbors.

    • Collect neighbors' contact information for future leads.

    • Hold open houses on various days, not just Sundays.

  • 2. Network for the Five D's

    • Focus on networking at parties and events.

    • Listen for the five D's: diplomas, divorce, diapers, death, and downsizing.

    • Identify potential buyers and sellers through these life events.

  • 3. Create and Stick to a Summer Lead Generation Schedule

    • Plan a lead generation schedule for the next three months.

    • Focused lead generation sessions for past clients, sphere, FSBOs, and expired listings.

    • Release guilt by knowing you’ve put in the work.

    • Make the schedule attainable and realistic.

    • Consider childcare to stay productive.

  • 4. Host a Neighborhood Block Party or Food Truck Event

    • Introduce yourself to neighbors.

    • Meet new people and show your personality.

    • Provide a fun experience with a food truck or block party.

  • Leverage What you Can! There are various ways to leverage your time to either manage different tasks more effectively or free up time for enjoyment. Suggestions include:

    • Delegating Work: Asking another agent to help with showing houses while you focus on listing them.

    • Hiring Help: Employing an assistant or a cleaning person to handle certain tasks.

    • Utilizing Family: Having teenage nieces or nephews help with marketing or social media, and ensuring your kids contribute to household chores like cleaning and cooking.

    • Incremental Leveraging: Starting with small steps to gradually increase the level of leverage.

Combining fun with strategic business activities can help grow your business during the summer months.


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