Five Things To Do This Summer To Grow Your Real Estate Business
Five things to do this summer to grow your business
With summer distractions: kids at home, inconsistent schedules, parties, events, and relaxation. It's never been more important to stay focused on growing your business.
1. Maximize Listings with Seventh Level Open Houses
Market open houses extensively.
Get listings on websites early in the week.
Use live videos and social media.
Offer a "neighbors only" open house.
Door knocking with flyers to invite neighbors.
Collect neighbors' contact information for future leads.
Hold open houses on various days, not just Sundays.
2. Network for the Five D's
Focus on networking at parties and events.
Listen for the five D's: diplomas, divorce, diapers, death, and downsizing.
Identify potential buyers and sellers through these life events.
3. Create and Stick to a Summer Lead Generation Schedule
Plan a lead generation schedule for the next three months.
Focused lead generation sessions for past clients, sphere, FSBOs, and expired listings.
Release guilt by knowing you’ve put in the work.
Make the schedule attainable and realistic.
Consider childcare to stay productive.
4. Host a Neighborhood Block Party or Food Truck Event
Introduce yourself to neighbors.
Meet new people and show your personality.
Provide a fun experience with a food truck or block party.
Leverage What you Can! There are various ways to leverage your time to either manage different tasks more effectively or free up time for enjoyment. Suggestions include:
Delegating Work: Asking another agent to help with showing houses while you focus on listing them.
Hiring Help: Employing an assistant or a cleaning person to handle certain tasks.
Utilizing Family: Having teenage nieces or nephews help with marketing or social media, and ensuring your kids contribute to household chores like cleaning and cooking.
Incremental Leveraging: Starting with small steps to gradually increase the level of leverage.
Combining fun with strategic business activities can help grow your business during the summer months.